Social media definitely changes the way that we interact with each other. Much of our communication today is digital, rather than face-to-face. There are positives in that we are able to keep in touch with people all over the world, but there are negatives as well when people become withdrawn from society and focused on their digital devices. Marketers have studied this issue a lot, trying to understand whether social media ties are weaker or stronger than real world ones, for example (Gilbert & Karahalios, 2010).
One of the key sociocultural aspects is with respect to how social media changes our circles of friends. Jones (2013) notes that face-to-face communications may diminish, but total human interactions might not. Having added social interactions can ultimately be a positive impact of social media, despite the risk posed to face-to-face interactions, which may diminish.
There are two forms of evidence that can be used to support my position that social media has an overall positive effect...
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